CHAPTER 1 - Terms

From the book organisational-abilities

< previous page (Leading and Lagging Indicators)

Outcomes, Options and Tasks

There are many frameworks, methods and practices for breaking work down. I like to keep things simple, and where possible universal.

An Outcome is a high level business objective. Something that happens as the result of something else.

To get an outcome, you need Options. These can be actions or outputs that once completed contribute to the outcome in a measurable way. There may be many options that would satisfy an outcome. It’s up to you to decide which is best.

To carry out an Option, whether it’s building something or doing something, you’ll need to carry out Tasks.

An example:

Outcome: Increased market share

Options: New social share features on website. Advertising campaign. Takeover competitor.

Big Options can be broken down into small Options - we’ll get to why that’s a good idea and look at some examples in Chapter 3.

Some common terms and how they relate:

next page (CHAPTER 2 - What to Measure) >

📧
What do you think? Reply or comment via Twitter or email